Youth Programs at NHM
DESIGN, BRAND DEVELOPMENT, ART DIRECTION
BRIEF
Position Youth Programs as a sub-brand of NHM, and make it clear to parents that we offer a suite of programming for all ages.
PROCESS
Our strategy of creating one overarching identity with four color-coded logos (and marketing all four together) succeeded in raising awareness that the programs are a continuum. By keeping the visuals flexible, we created a system that can be updated from year-to-year, while staying within the brand.
Original logos - not clearly related to NHM, or to each other
The new logos are part of an flexible system, visually related to one another.
