Hyatt
DESIGN
BRIEF
Implement the Hyatt Worldwide brand, and each of its sub-brands, across a variety of new collateral and initiatives.
PROCESS
Whether it's a cheerful and functional Hyatt Regency, a quirky Andaz, or an exclusive Park Hyatt, all expressions of the brand must remain undeniably Hyatt. Many voices, one overarching Brand.
The Hyatt Development Brochure is a brand manifesto piece, summarizing all components of the brand.
Loved those sheets you slept on? Or that hotel shampoo? You can buy these and more in the "Hyatt at Home" catalog.
The Park Hyatt Worldwide Guide is a brand anthem piece and lookbook of Park photography from around the world.
The Park Hyatt Newsletter caters to Park aficionados with features on art, culture, and lifestyle.