First Fridays
DESIGN, CREATIVE DIRECTION
BRIEF
Create compelling artwork to draw an adult crowd to this evening event series at the Natural History Museum; communicate the theme, "L.A. Invents" while giving top billing to the musicians.
PROCESS
Schematic drawings from public domain patents paired with scientific drawings become collages…odes to the messiness of invention, iteration, and experimentation. I designed the first key pieces, then directed the rest.
T-shirt success: You see the staff wearing it when they're off the clock.
