EMILY CARLSON
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What Blows Your Mind?

What Blows Your Mind?

Creative direction, design, strategy

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PROCESS

As the team brainstormed what we love most about these two museums, and why anyone should care about them, we kept coming back to that WHOA moment - the moment you learn some crazy true fact, feel dwarfed by a T.rex, actually get to hold a tarantula in your hand. You know, when your mind gets blown.

 
 
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Onsite, visitors are greeted by selfie walls, animated digital screens, a social media photo contest (tag us and win!) and cheeky self-guided digital tours (First Date Tour, Selfie Tour, Hidden Treasures Tour). Tours are accessed via QR codes on signage and near popular museum objects.

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GRAPHIS 2021 SILVER WINNER, ADDY SILVER WINNER
TEAM: BRIAN BERGERON (CREATIVE DIRECTOR), JASON BUSA (ART DIRECTOR), PATRICK CONDO (COPYWRITER), BRADEN SUMMERS (PHOTOGRAPHER), MATTHEW HERRERA, DIANA POP, MICHAEL PRICE, LOGAN VANDERGRIFT (DESIGNERS)