Natural History Museums
of Los Angeles County
creative direction, DESIGN, BRAND DEVELOPMENT
CONTEXT
NHMLAC includes the Natural History Museum, La Brea Tar Pits, and the William S. Hart Museum. It has been my challenge (and thrill) to build and lead an award-winning design team here. Vibrant, authentic, and just a little quirky, we want Angelenos to know that NHM is WAY more than dinosaurs, science is fun (and funny!) and climate change is real!
During the pandemic, our team has led the entire organization in a digital shift. From fully redesigned websites, to online exhibitions and digital magazines, to social-first campaigns, we’ve sustained engagement with our fans even though our museums are closed.
www.nhmlac.org www.nhm.org www.tarpits.org www.hartmuseum.org
The in-house Design department at NHM creates branded, visitor-focused experiences across all touchpoints (from uniforms to YouTube; from integrated campaigns to sparkly one-offs), at three museums and across Los Angeles.
Pterosaurs – Marketing campaign, environmental graphics
Wayfinding, both traditional and digital
Youth Programs branding (and adorable t-shirt design)
Youth Programs materials
Antarctic Dinosaurs – Marketing campaign
Dino Fest – Marketing campaign
Cute animations for web and social
Wayfinding
Mammoths and Mastodons – Marketing campaign
A marketing campaign of mammoth proportions (ah yes, more mammoth puns)
Staff Holiday gift
Gala invitation